TikTok may seem like a simple lip-syncing app, but it’s so much more. You can find everything you need on the app, from funny bits to how-to videos and sports highlights to ecommerce tips.
TikTok gained popularity in early 2020 as teenagers and adults used it to relieve boredom during the coronavirus pandemic.
Now, TikTok has nearly 1 billion monthly active users worldwide, with nearly 80 million just in the US. Its fast-paced format and seemingly endless content makes it addictive. On average, users spend 52 minutes per day scrolling through random videos.
No matter if you are on TikTok (or not), there is no denying how large an audience you can reach.
At Jungle Scout, we frequently talk about how important it is to build a brand both on and off Amazon. That involves building a branded social media presence. TikTok’s popularity and the potential to make your products viral, makes it imperative that you use the app in your brand building and social media strategy.
This article will show you how to market your business on TikTok and sell your products.
TikTok allows users to create and share short videos up to 60 seconds in length. What’s unique about TikTok–and what makes its content so shareable–is its ever-growing “Sounds Library,” from which creators can easily add to their videos song clips or snippets of dialogue from TV shows, movies, and even other creators’ TikToks.
These Sounds enable the app to foster a culture of viral content remixing. Just as memes are reshared endlessly on Twitter and Instagram, so can individual Sounds go viral on TikTok as users submit their own take on a popular lip-sync, or dance video. As TikTok’s newsroom puts it,
The resulting daisy-chain content is pretty entertaining–try going down a viral Sound rabbit hole once, and you’ll quickly see why users often stay on the app for hours at a time.
Celebrities with large fan bases are the most successful creators. However, it is possible to make your account viral even if you don’t have a huge following. Your first video can be viewed hundreds of thousands to many millions of times by using popular Sounds and trending hashtags.
Do you need a TikTok account to run your business?
It’s a clear yes. But let’s get into the reasons. You should continue to include older social media channels such as Instagram and Facebook in your social media presence. TikTok caters to younger users, so don’t ignore it.
According to the above, TikTok boasts an estimated 80 million monthly active users in America alone and almost 1 billion globally. This is a large audience. However, TikTok users are highly interactive and engaged.
TikTok doesn’t care what products you sell, but it does matter if you can integrate your brand into viral content. Your videos can help build brand awareness and attract thousands of potential customers by adding your unique spin to the trending Sounds.
Step by step TikTok: How to Sell
Step 1 – Create an account
Download the TikTok app to your phone. Next, select Create an Account. You may also want to create another TikTok account for your business if you already have one. The TikTok app will allow you to switch between accounts.
Once you have entered your login information, you’ll be asked to create a username. Keep your usernames and handles on social media consistent across platforms to make it easy for customers to identify your brand.
Once your account has been created, you can add a profile photo and a brief bio to it. If you have Instagram or Youtube accounts, connect them.
Step 2 – Switch to a PRO account
TikTok users can choose to have a “Personal”, or one of two types of “Pro” accounts, “Creator” and “Business.”
Initial account creation will default to Personal. You can change your account type from Personal to Pro to gain analytics features. It’s also free to use. Here is a quick overview of each type of account:
- Personal For everyday users who use TikTok to watch videos of others.
- Creator: creator accounts are for users who post daily and want to build a following. These accounts provide detailed analytics on your videos, including viewer demographics. You are also able to join the Creator Fund once you receive 10,000 followers, which monetizes your views.
- Business: Although you won’t be able join the Creator Fund with a business account you can still access detailed analytics. You’ll be able to add a link in your bio (for your Amazon storefront, for instance), business contact information, have access to unique engagement solutions, performance tracking, and advertising solutions.
A Business account is the best way to promote your brand or business.
Step 3 – Start creating content
Once your account has been set up, you can start creating content. To get an idea of the layout, I recommend scrolling down the “for you” page. Soon, you will see viral dances and challenges, as well as comedy videos.
Be entertaining and fun without being salesy. Keep the viewer interested so that they will want to watch the video again or share it with others. TikTok will recommend your content to more users the more people share and view it.
Ensure that you grab viewers’ attention within the first few seconds of your video. They’ll scroll on to the next video if you don’t. To see what other brands are doing to promote themselves, search hashtags such as #smallbusiness, #smallbusinesscheck and #entrepreneur
You don’t have to copy other people’s content. Instead, give each video your own personal touch and branding. Don’t be perfect. TikTok’s best feature is its ability to post multiple times per day. This will increase your chances of becoming viral. We recommend posting at most 1-3 times per day.
You can create a hashtag and challenge that is specific to your product to encourage people to take part. If you sell hot sauce, your hashtag #hotsaucechallenge can be used to challenge your viewers and followers to use hot sauce on other foods.
Use sounds in your TikToks
Most viral videos include music or custom sounds created by users. TikTok offers the option to select from their Sound Library when creating a video. You can increase your chances of becoming viral on TikTok by using popular sounds.
Step 4 – Engage with your audience to stay consistent
It’s crucial to engage with comments and likes as you begin to gain views, likes, comments.
You must also be consistent with your videos. You won’t get the exposure you desire if you post only once or twice per week. You will see your videos go viral if you post at least once per day.
You will soon see that building a TikTok profile is much easier than creating an Instagram or Youtube one. Your account will grow if you keep posting entertaining, engaging, and fun content.
Step 5 – Leverage influencers marketing
Partnering with “influencers,” creators who have a larger following, can help you promote your brand on TikTok. Your products can be seen by an influencer in your field. TikTok influencers can also be a benefit because they are able to make branded content feel natural and not like advertising.
TikTok allows you to search keywords relevant to your niche and product category to find influencers. If you’re in the beauty industry, search for “beauty”, and you will find influencers who share content that aligns with your brand.
You can also find top influencer talent in TikTok’s Creator Marketplace. Marketplace is TikTok’s in-house hub for connecting influencers with brands. It provides data-driven insights into which influential people are right to your brand and tools to help build influencer marketing campaigns.
6: Encourage user-generated material (UGC).
Many products go viral on TikTok due to the engagement of everyday people like me and you. A product can go viral if it is featured in a video by someone who uses it or explains why they love it.
Many of these viral videos aren’t paid advertisements. Instead, they are organic content that customers create to express their love for the product.
Encourage your customers or audience to upload videos using your product on TikTok. This can be done by creating a challenge like the one I described above.
Step 7 – Explore TikTok’s other advertising options
TikTok is a platform that allows brands to advertise their products and services to the right people.
Depending on what type of ad is being run, you will need to use either their self-service platform or talk to an ad manager to get started.
Self Service Ad Typesinclude video ads in-feed These types of ads will appear on a user’s For You Page as they’re scrolling through. These ads appear in your TikTok feed as normal videos. They blend in and don’t look like traditional ads.
Ads setup with an Ad Manager include branded hashtag challenges and official brand takeovers.
To begin creating ads on TikTok, you’ll need to first sign up for a TikTok For Business account. After signing up, you will have access to the TikTok Advertising Manager from which you can create your campaigns. Next, you can choose a goal that best describes what you want for your business, such as brand awareness, sales, traffic to your website, or reach.
Similar to Facebook Ads, you can choose who you want to target with your ads. Filters can be used to filter by age, gender and location as well as interests.
Step 8 – Develop your marketing skills using TikTok’s resources
TikTok offers a “Small Business Resource Center” to help Business account users get the most out of the app. You can find templates for creating ad content and join expert-led webinars. There you will also be able to read success stories about brands that have used TikTok in order to increase their customer reach.
It’s also where users can find instructions for how to use the TikTok Pixel to track ad performance. To collect data about customers who have accessed your TikTok content, the Pixel is a small piece of code that you can embed on your website or ecommerce storefront.