What Are The Most Popular E-Commerce Marketplaces?

You can sell trendy products on a variety of e-commerce platforms. Some are niche-specific, while others cater to generalists. These are the three most sought-after options.

Amazon Marketplace

Amazon runs an e-commerce marketplace that enables businesses to sell products to its more than 150 million U.S. customers. Amazon charges a monthly subscription fee as well as a referral fee per item for this access. Amazon can charge extra to ship items to online shops.

  • Amazon’s Professional selling plan is $39.99 per month.
  • The individual selling plan costs $0.99 per unit. This plan is designed for small business owners who sell less that 40 items per month.
  • A per-item referral fee is also available. The product category determines the fee.

Etsy

Geared toward sellers of crafts, jewelry, and other homemade items, Etsy has become a huge marketplace, providing sellers with access to more than 40 million people.

  • Etsy charges $0.20 per item for a listing fee. Listings are available for up to four months, or until they sell.
  • A 5% transaction fee is charged and a $0.25 processing fee of 3% + $0.25 are added.
  • They take 15% if you sell from an Etsy offsite ad.

Walmart Marketplace

Geared toward more established merchants, Walmart Marketplace puts your products in front of millions of consumers. Walmart screens merchants before allowing them to be included in the marketplace. Also, Walmart offers fulfillment services just like Amazon.

  • Walmart Marketplace charges a referral charge per product. The product category determines the fee. There is a 15% discount on accessories, books, baby and beauty products, as well as apparel and accessories. A 8% fee is charged for cell phones, cameras, and other consumer electronics.

What are the most popular e-commerce sites?

E-commerce platforms allow business owners to quickly set up an online shop. Merchants can also use these platforms to list their products and manage inventory. These are two options that are very popular.

Shopify

Shopify, a popular ecommerce platform used by over 1 million businesses, offers a complete suite of services to its customers. Shopify allows merchants to create and manage an online store. They can also sell products on social media or marketplaces. Shopify charges a monthly subscription.

  • Although the Lite plan is $9 per month, it can be used with existing websites. The Basic plan or higher is required to enjoy the platform’s full capabilities.
  • The Basic plan is $29 per Month. It’s followed by the mid-tier offering at $79 per month and the Advanced package at $299/month.

BigCommerce

BigCommerce is another popular platform for selling online. It allows you to create an attractive online store and manage your social media marketing. Its pricing is comparable to Shopify.

  • Standard plan is the lowest cost plan at $29.95 per month. The $79.95 mid-level plan costs $299.95, while the $299.95 highest-end plan costs $299.95.
  • All plans include unlimited storage, bandwidth, and staff accounts. There are also no transaction fees.

What products are most profitable to sell online and which ones are not?

Online merchants don’t all have passion for their products. Many take advantage of trends or sell ancillary goods to sell popular products.

Consider the COVID-19 pandemic. Certain product categories are seeing a boom as people work from home and worry about their health. Brunker stated that loungewear and medical goods are hot right now. “We are starting to see a surge of convenience goods and other things that make people feel at home.”

Bruckner stated that there is also an increase in demand for housewares such as decorating products, equipment and workout gear, and materials for home improvement. Although you may not be allowed to sell wood, you can still hawk essential items for DIY crafts.

Selling online has many benefits

Online presence is essential for all retailers in today’s market.

Stabler stated, “It is absolutely vital that small businesses get on the internet.” To not only survive, but to thrive, you must reach your customers wherever they are. Small businesses have the opportunity to go global in ways they have never before.

There are many other reasons you should start your online business. Here are seven of the most important reasons.

1. Start-up costs are lower

Everybody who owns a physical shop knows how expensive it is to run. There are many overhead costs, including rent and utilities. You don’t need to worry about your landlord or electric bill when you open a store online. You don’t have to hire staff to manage cash collection, stock shelves and other operations.

Yes, it is necessary to create a website and take payments online. However, this can be more affordable than brick-and mortar costs.

2. Freedom to move or remain where you are

Online sales don’t mean you have to be located in one place. Your e-commerce business allows you to sell products to people all over the country and around the globe. You can sell surfboards online from your Indiana warehouse. No need to open a shop on the coast. To keep your business afloat, you only need to have access to the internet, email and telephones.

3. Reach more customers

Online shopping is easy and there are no restrictions. This presents small business owners with a huge opportunity to reach new customers. Although shipping products internationally may be more expensive, selling online can increase demand and sales.

4. Scale is easy

Online stores are agile because the internet is so mobile. It’s easy to monitor product sales and decide which products are performing well. You can also add or remove products instantly thanks to e-commerce.

5. No more store hours

You can always access the internet 24/7. Orders can be placed even when you’re asleep. This can increase your sales and profits as there is no downtime.

6. Better Margins

Online sales are more cost-effective than traditional retail stores. You can sell your products at a lower price while still making a profit. Your margins will improve as your costs of doing business are lower when you sell online.

7. Track sales and shipment

It’s simple to track your online sales with analytics software, inventory management, and logistics tools. This information can help you make informed decisions about what products to sell, how to improve customer relations, pricing your products, and tracking delivery rates. All of these factors will increase efficiency and improve your bottom line.

How to find a product to sell

  1. Solve a customer pain point
  2. Appeal to enthusiastic hobbyists
  3. Go with your personal passion
  4. Consider your professional experience
  5. Capitalize on trends early
  6. Read customer reviews on existing products
  7. Find product opportunities in keywords
  8. Litmus test before you launch
  9. Browse what’s trending on online marketplaces
  10. Research products with higher profit margins
  11. Start your search with related products
  12. Always be on the lookout

Let’s look at each strategy in greater detail to help you find the right product.

1. Solve a customer pain point

It is always a good idea to solve customer problems before you can develop a product that people love. Tylenol would not be in business without literal headaches. Abstract customer pain points are often about solving problems or frustrating experiences with current products.

You should pay attention to any common problems with a product line. You might just find the inspiration you need to create your next product.

2. Attract enthusiastic hobbyists

Consumers who are passionate about a trade or hobby will be more likely to invest in the product they desire. The willingness to pay can be a key indicator when evaluating any product or line of products. For example, golfers have been known to invest hundreds of thousands of dollars in order to improve their scores by just a few strokes.

3. Follow your passions

While there are inherent risks in choosing a niche based on your own interests, it certainly doesn’t have to be a recipe for disaster. It can be very profitable to use your knowledge to position and create a unique product.

Founder/market fit matters, because building a business is a lot of hard work, and you’ll be better equipped to stay motivated and overcome the hurdles if you are deeply invested in what you are selling.

4. Take into account your professional experience

Have you learned the intricacies of a specific industry by working in it? Perhaps you have a unique skill or set of experience that makes you more knowledgeable about a topic than the average person. It’s a smart way of gaining a competitive edge in the market by leveraging your knowledge and creating your own online business.

5. Take advantage of trends early

A new business can win by recognizing a trend before others. This allows you to establish yourself as an authority in your market and to be recognized by others before they do. Digital marketing is more cost-effective than traditional marketing and offers you the opportunity to increase long-term traffic.

It is important not to confuse a “fad” with a true “trend”.FadA fad is a product or service that has exploded into the spotlight based on novelty or a gimmick. While fads may be great marketing opportunities, keep in mind that if your business is built on a fad, the demand will eventually fade. ATrendIn the meantime, “” is something that fills an existing need in new ways. This is why their demand lasts longer than a fad.

6. Review existing products by customers

Customer reviews can provide valuable insight, regardless of whether you sell products online.

You can view what customers have to say about your products if you already have an online store that is gaining traction. Are there are any trends or interesting bits of feedback you can use as inspiration to develop your next product? Be aware of the complaints and shortcomings being shared.

You can also look at reviews of other brands and products within the same industry if you don’t have one. What feedback do customers have to say about improvements to products that are already selling well? What additional products or add-ons do customers always mention?

7. Search for product opportunities using keywords

Organic traffic from search engines is a powerful marketing channel. Searching for keyword opportunities means strategically looking for a product based on the search queries people are using, the number of searches per month, and overall competition for those searches.

This approach is not for everyone. It requires a basic understanding of search engine optimization and keyword research. Although it can provide consistent organic traffic from Google by linking product demand and existing keywords, this approach has its downsides. You’ll be more vulnerable to Google’s algorithm changes if you rely solely on search engine traffic.

8. Before you launch, test your litmus test

As we’ve shared before, real product validation only happens when money changes hands, so you can’t be sure you’re onto something until people swipe their credit cards.

It is important to secure some interest from potential customers and invest before you ship. Even the best products can fail when they are launched to nobody. If you have an idea but aren’t ready to invest in it yet, you can test the market and reduce your initial investment. You can also create a landing page that promotes your product. It will allow interested customers to submit their email address. The landing page will then be used to drive traffic to your website through paid ads.

9. Check out what’s hot on online marketplaces

You can also find inspiration from other marketplaces if you are looking to sell products online. Browse websites like Amazon, Etsy, and eBay to find lists such as ‘What’s Hot,’ Most Wanted,’ and other categories that reflect current customer demand.

10. Look for products that have higher profit margins

Low overhead products are a better way to start because you can achieve higher profit margins than those with more costly production costs. When pricing your products, you need to account for the total resources that you’ve put in to sell the product or your cost of goods sold (COGS).

It is important to consider not only the cost of creating the product but also the costs associated with promoting, holding, shipping, and shipping it. Low-cost items with a high return of investment (ROI) are best. Lightweight items are easier to ship. You can still make a profit by selling the product wholesale.

11. Start your search by looking for related products

Are you interested in a specific industry or product? You can find related products or items that customers often buy together in this niche by looking at similar items. Amazon is a great resource because it has many locations that display product affinity.

Which are the best online marketplaces to sell on?

eCommerce is a great way to make money as more people shop online. There are many online marketplaces that allow small sellers to list their products online, such as Amazon and eBay.

Every platform has its advantages and disadvantages. Some marketplaces work better for some sellers than others depending on the product you sell. How do you choose the right platform for your business?

This complete guide will walk you through each platform in order to help you choose the right online marketplace for you.

What criteria should you use when choosing a marketplace?

Before we begin to break down each platform, it is a good idea for you to determine your criteria when listing your products.

These are the most important points to remember:

  • Sign up and list your items online is easy. Avoid platforms that are too complicated as it can waste your time and cause you to lose valuable time.
  • Fees and Costs: Every marketplace will charge a fee to use their services. You will make more money if you charge a lower fee after you have sold your products.
  • Fulfilment & Shipping: Once you have sold an item, you must ship it to your customer. Many platforms provide services that will help you do this.
  • Growth Potential: It all depends on the platform that you sell to your customers. You’re more likely to sell if it is popular. Choose a market that is likely to grow in the future.

Okay, now let’s look at each platform to see how they perform in each area.

Amazon

Amazon is the largest online marketplace for sellers. It’s the epitome of a successful eCommerce website. It is the most well-known online marketplace and the place that you will be selling your products.

Pros

  • Very Popular: Amazon has the largest number of customers out of all platforms. Amazon is responsible for nearly half of all eCommerce sales. Your listings will receive a lot of organic traffic.
  • All in One Marketplace: You can sell almost anything on Amazon including books, fashion, and furniture.
  • A great choice for beginners: Selling online is easy with Amazon.
  • Amazon FBA Sellers can ship their products to Amazon through the FBA program. Once your products are sold, Amazon will package them and send them to you.
  • Many Helpful Tools:There is a lot of help available to help you find the best products and build your Amazon business. For anyone selling on Amazon, we recommend the Pro Extension and Web App from AMZScout. Both are free to try. These apps can help you identify profitable products and analyze data such as sales, reviews and trends.Cons
    • High Fees – Amazon offers many benefits but you have to pay for them. Although the platform has higher fees than other platforms, it should be compensated by the greater number of customers.
    • Competition There are many customers on Amazon but also many other sellers making it very competitive. You should be able find niches with less competition if you use tools such as AMZScout Pro Extension.eBay
    • eBay was founded in 1995 and is one of the most popular eCommerce websites on the internet. Although eBay is still very popular with sellers and buyers, is it right for you?Pros
      • High Traffic: While it may not have as many customers than Amazon (no one even comes close), eBay is still the most popular site on the internet. This means that you will have lots of buyers for your products.
      • In-House Tool: While Amazon offers many third-party tools, it doesn’t have much in the way its own tools. However, eBay offers many tools such as Shop Analytics and Seller Success Resources. These tools are not free, but they are available for a small fee.
      • International Seller: The platform is accessible around the globe. It is possible to connect with your customers and other users from anywhere in the world, including China, India, Japan, China, USA, or elsewhere.
      • Lifespan:eBay was founded in 1998 and has been an active site for a long time. It is one of the first online marketplaces to allow sellers to sell their products.
      Cons
      • Customers Expect Lower Price:eBay was originally an auction site. Many of its customers have used it to find cheap items.
      • No Shipping or Storage Options:eBay does not offer fulfilment services, so you will have to ship your products all by yourself.
      Shopify
    • Shopify allows sellers to sell their products online through an eCommerce platform called Shopify. This option could be right for you if you are looking to start your own online shop.Pros
      • Lower Fees Because you sell on your website, you will pay lower fees than sites like Amazon or eBay.
      • Sell on your Website:Shopify lets you create your online store under your name. This can help you build your brand.
      • Simple to Use:Shopify has a reputation for being easy to use. It’s easy to install once it’s on your site.
      Cons
      • You don’t have a customer base. Because you sell on your website, it is up to you drive traffic to product pages. To get customers, this often means spending a lot of money on digital marketing.
      • You must ship your own productsAgain, since you will be selling in your own shop, everything is up to you. This includes shipping the items to customers.
      Etsy
      Etsy, a brand new online marketplace, focuses on vintage, handmade and craft items. It is more specialized than Amazon and eBay, which can be good or bad depending upon what you are selling.Pros
      • This is the place for you to sell your homemade products. Because people are looking for these items, they will be more popular on Etsy.
      • Marketing Tools:Etsy provides a variety of marketing tools for sellers. It’s easy to create coupons codes for customers and promote your products via their website.
      • It’s easy to get started: Registering as a seller is fast and simple. You can have your online business up in no time.
      Cons
      • Limitless Product Categories:Due to its focus on local crafts products, there is a small selection of product categories. If you are looking to sell a broad range of products, Etsy may not be the best choice.
      • High FeesEtsy charges very high fees. These fees are even higher than Amazon and can seriously impact your profits.
      Walmart
    • Walmart began as a brick-and-mortar business, but has since grown to be one of the largest online retailers in the world. Is it worth selling on Walmart’s platform?Pros
      • Known QuantityWalmart has become a global sales giant. Walmart is a well-known brand.
      • Many Customers:Walmart’s website is third in eCommerce sales behind Amazon and eBay.
      • Walmart Fulfilment – Walmart, just like Amazon, offers fulfilment services. They will pack and ship your products to customers at an additional cost.
      Cons
      • You Must Be Approved: Walmart is not like other marketplaces where you can sign up and immediately start selling. The Walmart team will review your application and determine if you are allowed to sell on the platform.
      • Not focusing on online sales: While their online business is growing rapidly, online sales still account for only 2-3% of their total revenues. Their eCommerce technology is still behind other marketplaces because they are more focused on brick and mortar locations.
      Facebook Marketplace
    • Everyone seems to be trying to get into eCommerce. This includes Facebook, the social media giant. Here’s how they compare to other marketplaces.Pros
      • No Listing Fees Facebook does not charge listing fees for products, unlike other marketplaces. However, they still take a commission of 5% on every sale.
      • Sign up quickly: You probably have a Facebook account already, so you are already halfway through setting up your Facebook marketplace shop.
      Cons
      • Less customers: While Facebook is used by many people, the majority of them don’t use it to purchase things. It might take some time to build a strong customer base as Facebook is still relatively new in eCommerce.
      • Mainly for Used Items:Facebook Market is primarily used to sell items that people don’t want anymore. This means that most people use it to find deals and low-cost goods. It’s not a great place for selling new items.
      How to Start Selling OnlineWhat’s the next step after you have chosen an online marketplace to sell your products? These are some tips to get you started.
      1. You can source your products: To become an online seller, you must have items to sell. The best strategy for a seller is to purchase from manufacturers and wholesalers if you have sufficient capital. Alibaba is a great place for you to start your search as they have many Chinese suppliers that you can source products from.
      2. Design a business model: Decide what and how you want to sell it. Which niche will you specialize in? Do you plan to sell directly on your website or through an online marketplace? How will you fulfill your orders? These things are best planned ahead.

Why You Should Be Selling on More Than One Platform

While I love living cheaply, I also love my side hustles. I sell thrifted clothes online and blog to make money towards my financial goals. These side hustles have allowed me to learn a lot and I am eager to share my knowledge with you in order to help you reach your financial goals.

I recently posted 24 things to do when your items aren’t selling. I wrote this specifically because I was experiencing a drought in selling recently. I also know many people who sell faces occasionally.

Today, I will be focusing on one of these tips more in-depth. It is selling on multiple platforms.

It is possible that you are already selling on multiple platforms. This is great! Here are some reasons you might want to do it.

Reason #1: Increase sales

Selling on multiple platforms is my number one reason for supporting it. It results in more sales if done properly. Profitable sales equal more sales

Different buyer segments are available on each platform. According to my experience, Poshmark users are predominantly women. Although there are now more men buying items, the vast majority of Poshmark users are women.

eBay has a higher proportion of female and male buyers. Although I was unable to find any exact data supporting my belief, it is very likely that you will come to the same conclusion if you spend enough time on both platforms.

If I believe that an item will be more popular with men, I would list it on eBay. Poshmark may be able to sell your item, but eBay and other sites with many male buyers will likely have more buyers. This is why I list both men’s shoes and clothing on both sites.

Reason #2: Lower seller costs

Selling on multiple platforms is a good idea because different platforms charge different seller fees. A sale made on a platform that charges lower fees will result in more money for you. This is what everyone wants.

Poshmark is my primary platform to sell items. Poshmark is a great place to sell items because it’s easy and fun. It can be time-consuming to list items and share them.

Additionally, PM receives 20% of all sales over $15 and $2.95 on items under $15. Mercari charges 12.9% + $0.30. (Note: eBay fees can vary. They are generally higher than 10%, but lower than 20%.

Only 5% is required for Facebook Marketplace. This difference in fees is noticeable over time.

Comparing the extremes (20% on Poshmark vs 5% on Facebook Marketplace), it means that you get $15 more for each $100 you sell. This is a significant amount, especially for high-volume sellers or high-dollar sellers.

If you are looking to reinvest the money back into your business, you can buy more thrift items.

Sellers must pay a seller fee. This covers the cost of obtaining your items and taxes. This can all reduce your profit.

It makes sense to sell on websites that charge lower fees if you are able to make more sales and keep more earnings.

Reason #3: Bypass restrictions

You can also sell items on multiple platforms to circumvent restrictions.

There are items that each platform will allow you to sell. You can sell your items on several platforms to get around certain restrictions.

Poshmark was not permitted to sell men’s or children’s clothing until 2016. Before 2016, Poshmark was not allowed to sell men’s and children’s items.

You may have children and a husband, so you probably have plenty of clothes to sell. You might be able to find a lot of clothing for children and men while thrift shopping. You could list these items elsewhere instead of trying to avoid buying them and losing out on potential profit.

This is what I did for my children’s and men’s items. They were permitted to be listed on Mercari and eBay. Potential buyers would then search for them.

Selling clothes on Amazon was something I thought about, but I soon realized the obstacles and limitations that I faced. Amazon requires that you fill out an application. It also doesn’t allow for the sale of used items. It was not worth my time to submit an application to sell on Amazon.

Selling on Amazon has one positive: you can create your own private label products. You can purchase generic products and then sell them under your brand.

This is something that you might be interested in, so you could apply to sell on Amazon. Poshmark and eBay could also allow you to sell your brand of products. Amazon has a customer base that is unbeatable, with millions upon millions of customers.

Reason #4: Sellers flood the market

People will flock to any venture once they hear that it is profitable. Online selling of clothing is easy because there’s no barrier to entry.

This is what I’ve experienced while selling on Poshmark. When I first started selling on the platform, Lululemon items sold like hotcakes. Lululemon products can now sit unsold for months. Is that possible?

I believe it’s because there are now a lot more Lululemon items available on PM. Buyers have more choices. Potential buyers have more options. They can choose who and what price they want to pay. They can always move on to the next seller if one seller’s asking price is too high.

This is also true for boutique items on PM. These items are often new and sourced from wholesalers. They do not have branding. They may be sold by sellers who own their brand.

This summer I was looking for a swimsuit that featured a green palm leaf print. This style has become very popular in recent summers.

There were many boutique listings for this swimsuit that I could not count, with different prices. They were listed at such low prices that I wondered if the sellers made any profit.

Reason #5: Overcome being banned

You can have consistent sales through multiple channels, similar to having multiple streams to ensure your financial security.

Many sellers have devoted their entire time and energy to one platform only to find out that they were banned. They lost all the positive feedback they had worked so hard to earn. Sometimes the company even held their money.

You can make hundreds of dollars per day selling on one platform. But if the platform bans you, changes its policy or direction or the site crashes, your sales could drop to zero.

How to Find the Perfect Products to Sell Online

It doesn’t matter how much experience you have as an entrepreneur, starting an online business is easier than ever. Let’s take a look at the online landscape for 2020.

  • There is intense competition.
  • Product markets are saturated.
  • Convenience is more important than ever for consumers.

Before you can start to design an online store or your company’s website, you need to decide what products you want to sell.

This is a strategic decision in and of itself. What you sell will have an impact on every business decision you make such as:

  • Brand name
  • Website design,
  • Marketing
  • Loyalty programs and
  • Fulfillment and shipping

Each of these components is essential for a successful online marketing strategy. However, without great products to support them, they will be ineffective.

Let’s take a look at how to find the right product to sell online.

What Products Can I Sell Online?

No matter what industry you work in, you have two options for products to sell:

  1. Products that are not readily available
  2. Niche products.

Online sales are dominated by commodity products. You can think of any product you purchase at Amazon or Walmart that is associated with a large brand — food, clothing, toys for kids, etc.

These are often unique, one-of-a-kind, or handmade products. They are some of the most sought-after items online.

Niche products can often be made in small batches or on-demand. You can think of unique necklaces, handmade frozen yogurt, and leather iPad cases.

Many store owners, however, sell both commoditized and niche products in order to increase their profit margins.

It will be extremely difficult to succeed if you only offer commoditized products, even if these are well-known products on major online marketplaces such as Amazon.

Online marketplaces and retailers can purchase large quantities of products, making them more profitable. Your startup may not be able to compete immediately.

Instead, you should offer niche and commoditized products to your customers. This will help your online shop to succeed.

How to choose which products to sell

All of us are looking to be the next big company, similar to the D2C brands that are so popular. It’s hard to come up with product ideas in today’s saturated market.

We have compiled a checklist of product ideas to help you unleash your entrepreneurial spirit.

1. Create products that solve a problem.

It’s important to reflect on your own problems when brainstorming for a product/service.

It was Kyle Kirkpatricki’s desire to listen to music as a coach in Olympic gymnastics. But there’s a caveat. The caveat?

You don’t have to make your product or service complicated. It doesn’t need to be complex.

There are also product opportunities in other areas.

  • Product features improved
  • You may have a new market that your competitors are not able to access.
  • Unique product positioning and marketing.

2. Find products that you are passionate about with other people.

Although “Passionate” might seem like a trendy word, it is actually a valuable term.

It’s not as glamorous and glamorous as it looks in movies to start your own business. Reality is a lot more like hard work, some rocky terrain, and occasional sacrifices.

Passionate about your work will help you get through difficult times. It will also help you craft a brand message that resonates with people.

Let’s face it, passion is the only thing that drives your online business.

You can make your product more valuable and help the market by emotionally investing in it. An emotional story can help you stand out from your competitors.

3. Look for products that have branding potential.

You have identified a product potential that solves consumer problems and is passionate about. What’s the next step? It’s possible to make a big splash in the competitive eCommerce market by creating a strong brand message.

You will need to spend time researching and getting to know your audience to create a memorable brand.

In other words, loyalty is built on the identity of your audience.

Here are some great questions to ask:

  • What is your target audience’s preferred way of being addressed?
  • What position will you take for your product?
  • How can you design your website to convey your brand and appeal directly to your customers?
  • Market research.
  • Finalize products for sale.
  • Identify your customer base and segment it.
  • Start researching the ecommerce platform that you would like to sell on. This could be your online store, Amazon, eBay or Facebook.
  • High-quality product content, including product descriptions and imagery, should be created.
  • You should create a marketing strategy that targets your potential customers so you can drive sales to your store.

Everything To Know About Selling Online

Online selling is becoming more popular than ever. Here are some ways you can join the e-commerce revolution.

  • There are many ways to sell products online. There are many options for selling products online. You can either use an e-commerce platform, a marketplace or add a shopping cart on an existing site.
  • Marketplaces such as Etsy or Amazon Marketplace make it easy and affordable to start a business.
  • E-commerce platforms allow you to quickly set up your online store. You can accept payments and manage your inventory with built-in tools.
  • This article is intended for business owners and individuals who wish to sell products online.

Online selling is more than just setting up a website with product images. It requires passion, expertise, and marketing skills to succeed. There are many tools available to make your online shop a success. These five steps will help you get started selling products online.

How to sell online

Before you sell online, you need to create a plan. It’s easy to let random products go on an online marketplace or website and hope for the best.

“A good e-commerce business is a cross-section of two disciplines,” said Mike Nunez, the chief communications officer at Incfile. You are passionate about it, and you are very good at it. Nunez pointed to Beverages Direct, an online merchant that specializes in root beer and hard-to-find beverages. Because the owner was passionate about root beer, he could bring a level expertise to his shop that few others could. Find the difference and do what you love. Nunez said, “That’s a business.”

Once you have decided on the product you wish to sell, it is time to start setting up your eCommerce business. This is a list of steps to help you start selling online.

1. Name your business and choose your domain.

It is as important to choose the domain and name of your website as it is the products that you will sell.

Potential customers should be able to easily find your business online.

It is not your intention for potential customers to mispronounce it to Alexa or spell it wrongly in their queries.

2. Choose your venue

It’s easier to sell a product online if you use an eCommerce platform, such as Amazon Marketplace or Etsy. These platforms are designed to assist small businesses in setting up shops and selling their products. You can also create standalone stores on your website.

3. Choose which payment you will accept.

Accepting payments for your online shop can be simple or difficult depending on the amount you need.

If you’re operating your own website and want to process payments, you can work with a payment processor to add a shopping cart, a payment page, or a payment form. This is a third party that processes the payment transaction for customers who make online purchases. The payment processor connects with you and your bank in a matter of seconds to verify that there is enough money to complete the purchase. It uses security measures to make sure it isn’t a fraudulent payment method. PayPal, Stripe, Square are some of the most popular payment processors for online businesses.

Payments are often built into e-commerce platforms like Shopify. Many allow you to use a third-party payment processor, but you may be charged an additional fee.

Your existing payment processor should be able to support online sales if you have a physical shop that accepts credit cards. If you have signed a contract, they may be legally obligated to serve as your online processor.

The more payment options your e-commerce store can accept, the better. While credit and debit cards are important, you should also accept digital payments like Apple Pay, PayPal, and Google Pay. When running an online store “you need to accept more than credit cards,” said Tory Brunker, director of product marketing at Adobe. We recommend PayPal and other widely used payment methods.

4. Determine your shipping.

Amazon made fast delivery and free shipping a common practice, but not all e-commerce stores can afford it. Before you list your rates, it is important to calculate shipping costs and their impact on profits. It is a delicate balance. It’s a delicate balance. You don’t want a sale to be lost because shipping is too costly, but you don’t want to lose any money because everyone got free shipping.

Brunker stated, “You must find a way that delivers value and consistently exceeds expectations.” “Keeping customers is critical in this era of convenience and speed. It’s crucial to capture and keep them.

5. Spread the word about your online shop.

It doesn’t matter if you have the most popular e-commerce site in the world. But if no one knows about it, it is useless. You can build awareness of your store on social media platforms such as Facebook, Instagram and Pinterest. Online selling success is dependent on your brand.

Which online selling platforms are the best?

There are many options when it comes to selling online. There are many options for selling online. You can use an e-commerce platform, join an online marketplace or add a shopping cart. Your experience and goals will determine which option is best for you.

“There are plenty of marketplaces to choose from when you’re not ready to become a small business,” said Meghan Stabler, vice president of product marketing at BigCommerce. If you are a small business with unique products to sell online, then you can choose an e-commerce platform.

Existing retailers can set up a webshop on their website using a shopping cart. However, if time is a concern, an eCommerce platform will get you up and running quickly. You can do a combination of two or more options. For example, you might sell products on both your website and on a marketplace.

How To Sell On TikTok

TikTok may seem like a simple lip-syncing app, but it’s so much more. You can find everything you need on the app, from funny bits to how-to videos and sports highlights to ecommerce tips.

TikTok gained popularity in early 2020 as teenagers and adults used it to relieve boredom during the coronavirus pandemic.

Now, TikTok has nearly 1 billion monthly active users worldwide, with nearly 80 million just in the US. Its fast-paced format and seemingly endless content makes it addictive. On average, users spend 52 minutes per day scrolling through random videos.

No matter if you are on TikTok (or not), there is no denying how large an audience you can reach.

At Jungle Scout, we frequently talk about how important it is to build a brand both on and off Amazon. That involves building a branded social media presence. TikTok’s popularity and the potential to make your products viral, makes it imperative that you use the app in your brand building and social media strategy.

This article will show you how to market your business on TikTok and sell your products.

What’s TikTok?

TikTok allows users to create and share short videos up to 60 seconds in length. What’s unique about TikTok–and what makes its content so shareable–is its ever-growing “Sounds Library,” from which creators can easily add to their videos song clips or snippets of dialogue from TV shows, movies, and even other creators’ TikToks.

These Sounds enable the app to foster a culture of viral content remixing. Just as memes are reshared endlessly on Twitter and Instagram, so can individual Sounds go viral on TikTok as users submit their own take on a popular lip-sync, or dance video. As TikTok’s newsroom puts it,

The resulting daisy-chain content is pretty entertaining–try going down a viral Sound rabbit hole once, and you’ll quickly see why users often stay on the app for hours at a time.

Celebrities with large fan bases are the most successful creators. However, it is possible to make your account viral even if you don’t have a huge following. Your first video can be viewed hundreds of thousands to many millions of times by using popular Sounds and trending hashtags.

Do you need a TikTok account to run your business?

It’s a clear yes. But let’s get into the reasons. You should continue to include older social media channels such as Instagram and Facebook in your social media presence. TikTok caters to younger users, so don’t ignore it.

According to the above, TikTok boasts an estimated 80 million monthly active users in America alone and almost 1 billion globally. This is a large audience. However, TikTok users are highly interactive and engaged.

TikTok doesn’t care what products you sell, but it does matter if you can integrate your brand into viral content. Your videos can help build brand awareness and attract thousands of potential customers by adding your unique spin to the trending Sounds.

Step by step TikTok: How to Sell

Step 1 – Create an account

Download the TikTok app to your phone. Next, select Create an Account. You may also want to create another TikTok account for your business if you already have one. The TikTok app will allow you to switch between accounts.

Once you have entered your login information, you’ll be asked to create a username. Keep your usernames and handles on social media consistent across platforms to make it easy for customers to identify your brand.

Once your account has been created, you can add a profile photo and a brief bio to it. If you have Instagram or Youtube accounts, connect them.

Step 2 – Switch to a PRO account

TikTok users can choose to have a “Personal”, or one of two types of “Pro” accounts, “Creator” and “Business.”

Initial account creation will default to Personal. You can change your account type from Personal to Pro to gain analytics features. It’s also free to use. Here is a quick overview of each type of account:

  • Personal For everyday users who use TikTok to watch videos of others.
  • Creator: creator accounts are for users who post daily and want to build a following. These accounts provide detailed analytics on your videos, including viewer demographics. You are also able to join the Creator Fund once you receive 10,000 followers, which monetizes your views.
  • Business: Although you won’t be able join the Creator Fund with a business account you can still access detailed analytics. You’ll be able to add a link in your bio (for your Amazon storefront, for instance), business contact information, have access to unique engagement solutions, performance tracking, and advertising solutions.

A Business account is the best way to promote your brand or business.

Step 3 – Start creating content

Once your account has been set up, you can start creating content. To get an idea of the layout, I recommend scrolling down the “for you” page. Soon, you will see viral dances and challenges, as well as comedy videos.

Be entertaining and fun without being salesy. Keep the viewer interested so that they will want to watch the video again or share it with others. TikTok will recommend your content to more users the more people share and view it.

Ensure that you grab viewers’ attention within the first few seconds of your video. They’ll scroll on to the next video if you don’t. To see what other brands are doing to promote themselves, search hashtags such as #smallbusiness, #smallbusinesscheck and #entrepreneur

You don’t have to copy other people’s content. Instead, give each video your own personal touch and branding. Don’t be perfect. TikTok’s best feature is its ability to post multiple times per day. This will increase your chances of becoming viral. We recommend posting at most 1-3 times per day.

You can create a hashtag and challenge that is specific to your product to encourage people to take part. If you sell hot sauce, your hashtag #hotsaucechallenge can be used to challenge your viewers and followers to use hot sauce on other foods.

Use sounds in your TikToks

Most viral videos include music or custom sounds created by users. TikTok offers the option to select from their Sound Library when creating a video. You can increase your chances of becoming viral on TikTok by using popular sounds.

Step 4 – Engage with your audience to stay consistent

It’s crucial to engage with comments and likes as you begin to gain views, likes, comments.

You must also be consistent with your videos. You won’t get the exposure you desire if you post only once or twice per week. You will see your videos go viral if you post at least once per day.

You will soon see that building a TikTok profile is much easier than creating an Instagram or Youtube one. Your account will grow if you keep posting entertaining, engaging, and fun content.

Step 5 – Leverage influencers marketing

Partnering with “influencers,” creators who have a larger following, can help you promote your brand on TikTok. Your products can be seen by an influencer in your field. TikTok influencers can also be a benefit because they are able to make branded content feel natural and not like advertising.

TikTok allows you to search keywords relevant to your niche and product category to find influencers. If you’re in the beauty industry, search for “beauty”, and you will find influencers who share content that aligns with your brand.

You can also find top influencer talent in TikTok’s Creator Marketplace. Marketplace is TikTok’s in-house hub for connecting influencers with brands. It provides data-driven insights into which influential people are right to your brand and tools to help build influencer marketing campaigns.

6: Encourage user-generated material (UGC).

Many products go viral on TikTok due to the engagement of everyday people like me and you. A product can go viral if it is featured in a video by someone who uses it or explains why they love it.

Many of these viral videos aren’t paid advertisements. Instead, they are organic content that customers create to express their love for the product.

Encourage your customers or audience to upload videos using your product on TikTok. This can be done by creating a challenge like the one I described above.

Step 7 – Explore TikTok’s other advertising options

TikTok is a platform that allows brands to advertise their products and services to the right people.

Depending on what type of ad is being run, you will need to use either their self-service platform or talk to an ad manager to get started.

Self Service Ad Typesinclude video ads in-feed These types of ads will appear on a user’s For You Page as they’re scrolling through. These ads appear in your TikTok feed as normal videos. They blend in and don’t look like traditional ads.

Ads setup with an Ad Manager include branded hashtag challenges and official brand takeovers.

To begin creating ads on TikTok, you’ll need to first sign up for a TikTok For Business account. After signing up, you will have access to the TikTok Advertising Manager from which you can create your campaigns. Next, you can choose a goal that best describes what you want for your business, such as brand awareness, sales, traffic to your website, or reach.

Similar to Facebook Ads, you can choose who you want to target with your ads. Filters can be used to filter by age, gender and location as well as interests.

Step 8 – Develop your marketing skills using TikTok’s resources

TikTok offers a “Small Business Resource Center” to help Business account users get the most out of the app. You can find templates for creating ad content and join expert-led webinars. There you will also be able to read success stories about brands that have used TikTok in order to increase their customer reach.

It’s also where users can find instructions for how to use the TikTok Pixel to track ad performance. To collect data about customers who have accessed your TikTok content, the Pixel is a small piece of code that you can embed on your website or ecommerce storefront.